ALS Mechatronic

System Integrator Finds the Perfect Partner in FANUC

Sometimes a long-standing and business-critical working relationship develops almost by chance. In this case, when a major customer expressed a preference for FANUC robots, leading UK system integrator ALS Mechatronic was prompted away from its existing robot suppliers. Five years later, the company is truly glad about the situation, as FANUC and ALS Mechatronic have established a highly fruitful and rewarding business partnership that today benefits a broad spread of the company’s end users all around the world.
success story video

Key Insights from Task to Result

Task

With a broad spread of clients all around the world, leading UK-based system integrator ALS Mechatronic relies on the products and services of its robot suppliers. Around five years ago, when a major customer expressed a preference for FANUC robots, the company agreed to co-operate. The question was: could this progressive system integrator make the new partnership work?

Solution

FANUC has a unique personal approach when it comes to system integrators, developing long-standing working relationships based on trust and integrity. As a result, FANUC can assign system integrators with a proven record of accomplishment in the end user’s particular market, be it welding, machine tending, palletising, material handling, bottling lines and so on. This strategy de-risks the project because the end user gets the right people doing the right job.

Result

ALS loves the industrial robots it receives from FANUC, as well as the ultra-reliable and responsive service, all around the world. The company is also reaping the benefits of ROBOGUIDE, FANUC’s intelligent offline 3D robot simulation software, which helps demonstrate the system to end users.

ALS Mechatronic

ALS Success story pictures

Founded in 2002, ALS Mechatronic is a leading UK supplier of innovative mechatronic engineering solutions. The company has come a long way in a short space of time, today occupying a 1,900 m² factory in Cheltenham supported by a 1,700 m² quality and testing facility nearby. ALS also has a US sales office located in Amarillo, Texas. With around 30 employees in total, the company’s solutions include state-of-the-art manufacturing process and packaging machinery, robotics, conveyors and vision inspection equipment, all of which help advance the processes and capabilities of its worldwide customer base, increasing their efficiency, quality and bottom line profitability.

FIND OUT MORE ABOUT ALS Mechatronic

Global Support on a Local Level Proves Ideal for ALS

As a highly successful system integrator, ALS Mechatronic will turn its hand to almost any automation task, be it assembly, manufacturing, palletising, handling, picking, placing, stacking and so on. Serving a wide variety of industries, the common denominator in most automation projects is the need for robots. 

FANUC applies a personal touch when it comes to nurturing working relationships with system integrators. Face-to-face meetings with FANUC partner sales managers builds strong collaborations based on trust, confidence and integrity.

“With FANUC you are dealing with people, not computers,” says Steward. “If we have a problem they take care of it straight away. Only last week we made a mistake with the safety system in a new automated cell under construction and needed an upgrade. FANUC took care of it the same day. You would never find that with other suppliers.”

FANUC Robots success story with leading UK system integrator ALS Mechatronic. Testimonial of Andrew Steward.
testimonials quote icon

Andrew Steward

Founder, Managing Director and Chief Engineer

FANUC goes to great lengths to develop partnerships with its system integrators, which offer value for money, secure processes, optimal engineering solutions and first-class technical expertise. All of this receives backing from FANUC’s global support network, a fact that has not escaped ALS Mechatronic.

“Dealing with FANUC UK is great but we sell globally, so having a FANUC presence all over the world makes a big difference,” says Steward. “We order the robots and tell FANUC UK the destination country. FANUC is always well prepared and lets the end user know all the relevant information. They provide training and spare parts from their local facilities.”

FANUC Robots success story with leading UK system integrator ALS Mechatronic.

Steward goes on to make a particular point about ROBOGUIDE, FANUC’s intelligent offline 3D robot simulation software.

"We love ROBOGUIDE, which FANUC provides at a really sensible price as a one-off purchase,” he says. “We use this software to show our customers exactly how their systems are going to work, providing them with complete peace of mind.” 

He adds: “Ultimately, we help customers solve their problems. We use FANUC’s wide range of products and services, and add our expertise and design creativity in developing the optimal solution, which will typically involve other products like controls, conveyors and safety systems. Together with FANUC we work as a great partnership.”

Get Inspired

FANUC Success with Robots, ROBOSHOT and ROBODRILL - Erkul Cosmetics in Turkey benefits from FANUC's variety of products in order to improve quality and efficiency.

FANUC Case Studies

Explore our comprehensive range of factory automation solutions, showcased in detailed case studies, and designed to optimise and streamline any manufacturing process.